A history of achievements


Don Hilario de la Mata, Marqués de Vargas, founded distribution company Hilario de la Mata Representaciones S.L. in Madrid. It started its activity by distributing products from renowned winery Rioja Franco Española S.A. in the Spanish capital.

Los 50

The company's prestigious name among the most exclusive restaurants in Madrid attracted national producers such as Cavas Castellblanch and Bodega Jerez Bobadilla, which helped Don Hilario de la Mata achieve his first great success with its Brandy 103.

Los 60

Taking advantage of Spain's nascent liberalisation during this period, an important portfolio of importation brands were added: Four Rouses Bourbon, Remy Martin, Drambuie, Mumm Cordon Rouge and Deward’s White Label.


The Hilario de la Mata Representaciones S.L distribution company changed its name to Varma S.A.; “Varma” is a fusion of the noble title “Vargas” and the surname “Mata”.

Los 70

The company acquired Bodega Viña Salceda and the portfolio of distributed brands continued to grow: Gin MG, Ron Bacardi, Diego Zamora, etc.


On the death of Don Hilario de La Mata, the next generation of the family, headed by Pelayo and José Manuel Mata, took control of Varma.


Spain joined the European Union and Varma reacted to this change to the market by restructuring, creating a modern Marketing department and strengthening its Sales and Trade Marketing departments.

Los 90

The diversification process was underway and Grupo Varma as it is known today was created: Alimentación Varma was established and the Bodegas del Marqués de Vargas were built in La Rioja.


The group experienced a period of intense growth thanks to involvement from Ron Barceló and Pazo de Valdomiño, the creation of the Conde de San Cristobal wineries, and the acquisition of the Pazo de San Mauro winery. Meanwhile, group companies continued to expand their portfolio with prestigious international brands: Cutty Sark, Glenfiddich, Hendrick's, Jack Daniel's, Disaronno, Moskovskaya and Stolichnaya.