We understand the details that make the difference

Thanks to our innate ability to create brands that generate added value, emblematic companies such as Ron Barceló, Hendrick’s, Four Rouses Bourbon and Old Spice have entrusted us with their products to expand their market in Spain.

Our achievements

We believe in perseverance to reach our goals and we work hard to get the best of the brands we represent. Their success is our success, the result of teamwork and know-how of all members of the Varma Group. That's why we are proud to have some of our most outstanding cases of success.

Our achievements


Don Hilario de la Mata, Marqués de Vargas, founded distribution company Hilario de la Mata Representaciones S.L. in Madrid. It started its activity by distributing products from renowned winery Rioja Franco Española S.A. in the Spanish capital.


Taking advantage of Spain's nascent liberalisation during this period, an important portfolio of importation brands were added: Four Rouses Bourbon, Remy Martin, Drambuie, Mumm Cordon Rouge and Deward’s White Label.


The company acquired Bodega Viña Salceda and the portfolio of distributed brands continued to grow: Gin MG, Ron Bacardi, Diego Zamora, etc.


On the death of Don Hilario de La Mata, the next generation of the family, headed by Pelayo and José Manuel Mata, took control of Varma.


The diversification process was underway and Grupo Varma as it is known today was created: Alimentación Varma was established and the Bodegas del Marqués de Vargas were built in La Rioja.


The group experienced a period of intense growth thanks to involvement from Ron Barceló and Pazo de Valdomiño, the creation of the Conde de San Cristobal wineries, and the acquisition of the Pazo de San Mauro winery. Meanwhile, group companies continued to expand their portfolio with prestigious international brands: Cutty Sark, Glenfiddich, Hendrick's, Jack Daniel's, Disaronno, Moskovskaya and Stolichnaya.

The history continues

The Varma commitment

Distributing high quality products and a vocation for providing an excellent service to the brands we represent are the foundations of our work philosophy. Furthermore, we respect the environment and encourage responsible drinking to uphold the ethical, humanitarian and cultural values that Hilario de la Mata, founder of the company, instilled in the company at its creation.

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House of brands

We like challenges. That is why, over the years, we have expanded the portfolio of represented brands and incorporated new companies into Grupo Varma. This is an efficient way of broadening and diversifying our business model to continue to grow as a company.