PRIME was founded by 2 social media mega stars, Logan Paul and KSI. They've built their following over the last decade on social media and have millions of fans all around the world. The goal for PRIME Hydration was to build a better for your lifestyle beverage that people could enjoy on any occasion. "Sports drinks" have traditionally been marketed to solely athletes but Logan and KSI have fans who are students, doctors, teachers, athletes, and everything in between.
PRIME contains only 2g of sugar, just 25 calories, 250mg of BCAA's, 830 mg of electrolytes, plus vitamins and antioxidants. This means that people in any country with any lifestyle can DRINK PRIME!